Team
Kasey McDonnell

Kasey McDonnell

(he/him)

Creative Team Lead

,

"Post-it note guy"

After joining us as a Client Strategy Manager, transitioning to the creative team and eventually growing into the role of Creative Lead, Kasey has proved himself a maverick. He approaches advertising with a highly empathetic and people-first mindset, which reverberates throughout the creative team.

Kasey specialises in brand strategy, typography, and motion design, all of which are grounded in human-centric principles. With a career background working for both the Ministry for the Environment and the Children's Commissioner, Kasey brings plenty of heart to his mahi. 

If he's not designing or brainstorming with the creative team, you're likely to find Kasey wielding his film camera, attending the local pub quiz, or geeking out over the latest Apple gizmo.

Strengths

  1. Waffle and bagel cheffery
  2. Being lovely
  3. A human-library of random trivia (pub quiz anyone?)

‍

Weaknesses

  1. Addicted to watching Taskmaster
  2. Easily sunburnt
  3. Keeping houseplants alive

Kasey's Recent Projects

280K
New Zealanders Reached
-50%
Batteries relinquished in Queenstown
-46%
Batteries relinquished in Queenstown

Can I Fly With This? Proving Behaviour Change with the CAA

The Civil Aviation Authority had an important message that wasn’t getting through, changes to what items you can fly with. They gave us a call to help them to communicate these important changes to travellers… before they got to the airport.

Learn more
11.2m
Impressions
114.8k
Leads
1,661
Leads

From Gavels to Google - Digital Marketing Success For Lane Neave Lawyers

The Lane Neave team came to us in the winter of 2022 looking for a great digital marketing partner who could support them in building brand awareness and producing high-quality leads.

Learn more
+206%
Monthly Bookings
-1189%
Direct onsite bookings (12mo)
1,667
Direct onsite bookings (12mo)

Boosting Bolton Hotel Bookings 206%

Bolton Hotel is a luxury independent hotel located in the heart of Wellington. Here's how we boosted their market share in Wellington's highly competitive hotel space.

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See all case studies

Kasey's Latest Blog Posts

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October 11, 2024

How does advertising work in a WhatsApp world?

When you have people receding even further into group chats and DMs rather than public feeds, how does digital advertising respond?

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Digital
Design
January 11, 2024

Keep these in mind when you’re running digital ads in 2024

2024 is a year of shifting tides online. We’ve got some pearls of wisdom to make your digital marketing work through choppy waters.

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Digital
Values
November 13, 2023

Help Us Find The Best Golden Hour Photos of 2023

We received hundreds of sunrise and sunset photos from across the motu, and have shortlisted our favourite 40! We need your help to vote for the best.

read more
See all blog posts
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