Team
Madi Reid

Madi Reid

(she/her)

Client Strategy Manager

,

"Fairy Godmother"

Madi, to put it lightly, is an institution at Aro Digital. After completing a Bachelor of Commerce in marketing and international business, she brought her savvy and empathetic mind to Aro. Madi started in the Creative team, rising from assistant to Creative Team Lead. It is clear why – her ability to support others, strategic thinking and relentless focus on good storytelling makes her a marketing tour de force. Her work across high impact clients like WWF and World of WearableArt speaks for itself. Now, she is on a new adventure – starting up the Aro office in Ōtautahi Christchurch as a Client Strategy Manager. Our Christchurch clients are in for a treat!

Strengths

  1. Dungeon Master
  2. Creative queen
  3. Home and dog owner

Weaknesses

  1. Literally nothing.
  2. But if there had to be something...the sun

Madi's Recent Projects

280K
New Zealanders Reached
-50%
Batteries relinquished in Queenstown
-46%
Batteries relinquished in Queenstown

Can I Fly With This? Proving Behaviour Change with the CAA

The Civil Aviation Authority had an important message that wasn’t getting through, changes to what items you can fly with. They gave us a call to help them to communicate these important changes to travellers… before they got to the airport.

Learn more
+40%
Appointments
-15%
Google My Business Reviews
+125
Google My Business Reviews

Inspecting CheckHome’s 40% boost in business at the height of COVID uncertainty

CheckHome delivers high quality and fast turnaround building inspections. While the country was in Alert Level 4, they wanted to run a bold play: optimise their digital marketing while the industry hibernated to hit the ground running when lockdowns ended.

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40k
tickets sold
72.5%
Return on Ad Spend
3,708%
Return on Ad Spend

Selling Out World of WearableArt with an Agile Digital Strategy

With Aotearoa missing the magic of WOW, we wanted to be sure the highly anticipated return of the Awards Show was nothing short of fantastic.

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Madi's Latest Blog Posts

Digital
July 10, 2023

TikTok – Why now is the time to join

TikTok has taken the world by storm with its short-form video content. You don’t want to miss out.

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Digital
May 24, 2023

10 Kickass Digital Marketing Podcasts

Discover the top 10 digital marketing podcasts covering a range of topics from attribution to Zapier and everything in between. Listen to the industry experts and gain new insights, sprinkle a bit of inspiration into your life and hone your marketing skills.

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232
October 25, 2022

A New Age Of Digital Marketing - Aro 232

Welcome to the October 2022 edition of 232! Aro’s quarterly update on all things digital marketing in Aotearoa. In this article we've got all the goss on Google's new direction for search, what it means to #BeReal online, an award-winning campaign to inspire you, and much more! 

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See all blog posts
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If you're doing awesome mahi - let's kōrero about how we might be able to support with your digital marketing.

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