Team
Madi Reid

Madi Reid

(she/her)

Client Strategy Manager

"Fairy Godmother"

Madi, to put it lightly, is an institution at Aro Digital. After completing a Bachelor of Commerce in marketing and international business, she brought her savvy and empathetic mind to Aro. Madi started in the Creative team, rising from assistant to Creative Team Lead. It is clear why – her ability to support others, strategic thinking and relentless focus on good storytelling makes her a marketing tour de force. Her work across high impact clients like WWF and World of WearableArt speaks for itself. Now, she is on a new adventure – starting up the Aro office in Ōtautahi Christchurch as a Client Strategy Manager. Our Christchurch clients are in for a treat!

Strengths

  1. Dungeon Master
  2. Creative queen
  3. Home and dog owner

Weaknesses

  1. Literally nothing.
  2. But if there had to be something...the sun

Madi's Recent Projects

44.6m
Total Impressions
201k
Māori vaccinated
415k
Māori vaccinated

Amplifying the Māori COVID-19 response with Karawhiua

The Karawhiua campaign was aimed at increasing awareness and uptake of the Covid-19 vaccination, specifically among Māori. The brief called for highly empathetic and culturally responsive communication in order to effectively connect with harder to reach audiences.

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76%
Increase in Clicks
53%
Happy Client
1
Happy Client

Taking Retail Online with Wellington BBQs

Wellington BBQs & Fire were looking for ways to boost their online presence with a trustworthy and transparent partner agency.

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9%
Increase in Total Revenue
75%
Increase in Organic Revenue
53%
Increase in Organic Revenue

Spending Less to Increase Revenue with Red Cross

Red Cross came to Aro to find innovative ways to drive awareness and community support around their humanitarian mission while getting the most out of a lean advertising budget - we relished the challenge and created a strategy to do just that.

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See all case studies

Madi's Latest Blog Posts

Digital
July 10, 2023

TikTok – Why now is the time to join

TikTok has taken the world by storm with its short-form video content. You don’t want to miss out.

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Digital
May 24, 2023

10 Kickass Digital Marketing Podcasts

Discover the top 10 digital marketing podcasts covering a range of topics from attribution to Zapier and everything in between. Listen to the industry experts and gain new insights, sprinkle a bit of inspiration into your life and hone your marketing skills.

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232
October 25, 2022

A New Age Of Digital Marketing - Aro 232

Welcome to the October 2022 edition of 232! Aro’s quarterly update on all things digital marketing in Aotearoa. In this article we've got all the goss on Google's new direction for search, what it means to #BeReal online, an award-winning campaign to inspire you, and much more! 

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See all blog posts
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