How do you scale up leads for a small business by 25% in one quarter? Relevance & watchability!
Four Words has been an Aro Digital client since 2022, and has been a space of consistent growth & content experimentation (check out our past creative approaches here). One type of content made Four Words’ revenue soar in 2023 - direct-to-camera content (or ‘D2C’, in social media speak).
D2C is a game changer amongst the kinds of content you can use to drive conversions. In these videos the speaker addresses the audience directly, creating a personal and engaging experience.
We’ve collaborated with Four Words to create plenty of variations on this method. Whether it’s tips for preparing for a consultation, walking through a client’s design, or ‘what your engagement ring says about you’ entertainment bits, they all foster a connection to the brand & provide thought leadership (or laughs). The magic key: at the end of each video, there’s a verbal CTA - “click through to start the process!”. If a viewer resonates with the ad & the pitch fits, they know exactly where to go next.
3 reasons why you should employ direct-to-camera video content:
Authenticity
In a world saturated with polished and staged advertisements, direct-to-camera videos stand out for their authenticity. By speaking directly to the camera, you can convey genuine emotions and create a personal connection with the audience. This authenticity fosters trust, making viewers more likely to engage with your content and ultimately convert into customers.
Storytelling potential
Storytelling makes your message memorable, and direct-to-camera videos excel in this aspect. When you speak directly to the camera, you have an opportunity to share a narrative that resonates with the viewers. This storytelling approach helps in creating an emotional connection, generating interest, and compelling viewers to take action.
Time & cost-effectiveness
Compared to high-production-value advertisements, direct-to-camera videos are super cost-effective and easy to produce. They don't require extensive equipment or professional editing. We like Capcut for a free option, available on mobile and desktop (beware: the auto-caption functionality will spoil you forever!).
This affordability and ease of production enables you to create a steady flow of content & provide a familiar face that your audience can connect with.
Take it from Four Words: if you can say it in copy, try it in D2C. Jot down a script and flip your screen - with direct-to-camera, your brand can boost results for your brand & create a relationship with your customers that lasts.
Ready for a chat? Book a discovery meeting
If you're doing awesome mahi - let's kōrero about how we might be able to support with your digital marketing.
Your 2024 Marketing Performance Tips and Tricks
Following these tips across your conversions and audiences for ads will help you get a better bang for your buck.
Keen to boost leads? Just flip your camera!
Three reasons why D2C content is a no-brainer for your brand
Keep these in mind when you’re running digital ads in 2024
2024 is a year of shifting tides online. We’ve got some pearls of wisdom to make your digital marketing work through choppy waters.
Choose your Flighter! Celebrate Bird of the Year with our new Slack Emojis!!!
Choose your favourite New Zealand bird and add a touch of Kiwi charm to your Slack conversations!
What settings make or break your ads 🌐 Aro 232
Get your latest hit of digital marketing resources from our experts
It's All in the Details: How Platform Settings Can Make or Break Your Ads
In the world of digital advertising, settings matter. Discover the settings you should turn off to ensure your marketing budget is well spent.
Human-centred design could revolutionise your advertising. Here’s how.
There is a wonderful discipline from the design world which can help your advertising blossom.
A New Age Of Digital Marketing - Aro 232
Welcome to the October 2022 edition of 232! Aro’s quarterly update on all things digital marketing in Aotearoa. In this article we've got all the goss on Google's new direction for search, what it means to #BeReal online, an award-winning campaign to inspire you, and much more!
Data, Dashboards, & Robots - July 232
Discover the latest digital marketing trends in New Zealand, from emoji usage to AI-generated art, and explore innovative tools like DALL.E.2. Learn about the upcoming Google Analytics update and check out the Kepla x Aro Benchmarking Dashboard for insights into advertising costs. Is the future of digital marketing human-driven, artificial, or a combination of both? Let's find out.
NZ By The Numbers October 232
Discover the latest trends and data-driven insights from New Zealand, including supermarket price increases and the power of memes in marketing. Plus, learn about tools like Typeform and Akin for analyzing form responses, and get inspired by Welly's Golden Hour Photo Competition and the Bird of the Year campaign. Don't miss out on these updates from Aro Digital!
Aro's 232 - July 2021: The State Of NZ's Digital Marketing
Discover the most popular digital platforms in New Zealand, according to Aro Digital's latest survey. Find out which social media channels and website platforms SMEs prefer, and learn the top-performing ads. Plus, get tips on simplifying your tracking and avoid common digital marketing pitfalls.
Aro's 232 - April 2021
In Aro's April 2021 update, they discuss the implications of iOS updates, 0-click searches, and the introduction of Google Analytics 4. They also recommend using Google Fonts & Icons and exploring the Wayback Machine. Lastly, they introduce the new Aro campus, Aro 236.
Aro's 232 - April 2020
Aro's 232 covers digital marketing in NZ, discussing trends like the surge in online traffic and the reduced spend on Facebook and Google Programmatic, 3 online tools, and inspirational campaigns like the Unite Against Covid campaign and Air New Zealand's email communication during the pandemic. Get insights into how to deepen virtual connection and find new ways to connect online, especially during social distancing.
About 232 - Aro's Quarterly Update
Stay up to date with digital marketing trends and campaigns with Aro's quarterly newsletter, 232. Featuring 2 trends, 3 tools, 2 highlights, and Aro updates. Subscribe now.