CheckHome is an Aotearoa based franchise business dedicated to high quality and quick turnaround building inspections. While the country was in Alert Level 4, they wanted to run a bold play: optimise their digital marketing while the industry hibernated to hit the ground running when lockdowns ended.

Aro was the perfect agency to achieve their deceptively simple goal: Attract more customers while cutting down on marketing costs. 

CheckHome was recommended to work with us by another satisfied customer. Our accessible and transparent approach felt like a breath of fresh air compared to CheckHome’s previous experience with a jargon stuffed and underwhelming marketing agency.

We were stoked at the chance to work together. Their commitment to helping homeowners know what they’re buying could make a big impact on Canterbury, Wairarapa and Wellington. We wanted to boost their impact, and help more people avoid costly surprises in their new home. A few of our team members even wanted inspection reports of their own!

Assessing the Opportunities

When CheckHome came on board, we saw some significant opportunities to build a comprehensive marketing strategy for them. 

Our research showed that housing supply in Canterbury was strong and there was significant opportunity for growth. At the same time, the market was often relying on cheap and basic inspection reports. These reports can be done by unregistered inspectors and lead to nasty surprises down the road.

We saw a big opportunity to use digital marketing to educate the market about the importance of quality inspections. CheckHome has an advantage because they only work with quality, registered building inspectors. When it comes to an uncertain and turbulent market, we were confident that the right ad strategy would get more buyers to trust CheckHome’s stand out service.

Strategy + Delivery

The opportunities for education and building a bigger business were clear. Armed with understanding, we built a strategy that would increase their leads and get more inspections.

Firstly was the long term Search Engine Optimisation work, aka SEO. We wanted CheckHome to be on the first page of Google for their own brand, and boost how high up they appeared for everything building inspections. 

Next, we wanted to build a strong paid search ad strategy with Google Search ads. Our expert team of performance specialists used tried and true methods to understand what customers were searching for in Wellington and Canterbury. This helped us build a campaign that would show CheckHome to everyone who needed their services.

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Our leading creative team took keyword research from performance and developed a set of search ads and website content that was built to succeed. Ad copy was wordsmithed to mention phrases that people commonly search. The creative team wrote dynamic ads that were relevant to a person’s location and interests, so CheckHome was the most appealing. Lastly, creative layered into every ad the assurance that working with CheckHome meant quality inspections and no surprises when buying a home.

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Our Impact

Our digital marketing efforts helped CheckHome grow into new regions and hire more staff. At every step of the way, we have eliminated the jargon and taken their team on a learning journey on how digital marketing works. And most importantly, we’ve delivered significant results.

During our collaboration, our marketing efforts have increased inspection appointments by 40% year on year and reduced ad spend by 15%, achieving the same inspection volume during a housing downturn as during the peak of the 2021 housing market.

Our impact has been so significant that we sometimes need to pause marketing because the demand exceeds their capacity. This is a great problem to have with a client we have been working with for years. 

Lastly, we’ve succeeded in building CheckHome’s brand reputation, with over 125 reviews on Google My Business. We achieved this with a marketing automation project designed to get CheckHome’s customers leaving reviews and building their reputation. Now, when people are on the lookout for a reliable and robust partner for inspecting a house, CheckHome’s credentials shine through.

In the past, the CheckHome team felt confused by a marketing agency that used confusing jargon to muddy underperforming campaigns. Now, they can rely on consistent leads and bookings through their website, and trust the Aro team to simply explain how we’re achieving punchy digital marketing.

We’re pleased to see our mix of strategic thinking, performance expertise and creative prowess deliver incredible results for a business doing important and impactful work.